Speaker
Biography
Co-founder and CEO of Wayla, the first van pooling service in Italy: active throughout Milan, bookable via app and door-to-door, with 100% electric vans.
From a young age he has nurtured a passion for mobility and urban planning, convinced that transportation systems are decisive for the proper functioning of a city. His entrepreneurial spirit showed early: at 8 years old, at the seaside, he had already launched his first 'business', Arturo 2000, combining dog-sitting and flyer delivery. After graduating from Boston University, he built his career in the travel industry. At Booking.com, as Global Key Account Manager, he developed the company's B2B strategy, opening up a market that had until then been unexplored and shifting distribution towards players initially considered competitors.
The idea for Wayla was born out of a daily frustration: a Milan gridlocked in traffic, with no real alternatives to taxis, and an entire city complaining about it. Together with a group of friends, he decided to take the plunge and fill that gap in Milan's transport network.
Even the name reflects its dual soul, international and Milanese: it combines 'way' with the Italian article 'la', and is pronounced 'Ueilà', the quintessential Milanese greeting.
From a young age he has nurtured a passion for mobility and urban planning, convinced that transportation systems are decisive for the proper functioning of a city. His entrepreneurial spirit showed early: at 8 years old, at the seaside, he had already launched his first 'business', Arturo 2000, combining dog-sitting and flyer delivery. After graduating from Boston University, he built his career in the travel industry. At Booking.com, as Global Key Account Manager, he developed the company's B2B strategy, opening up a market that had until then been unexplored and shifting distribution towards players initially considered competitors.
The idea for Wayla was born out of a daily frustration: a Milan gridlocked in traffic, with no real alternatives to taxis, and an entire city complaining about it. Together with a group of friends, he decided to take the plunge and fill that gap in Milan's transport network.
Even the name reflects its dual soul, international and Milanese: it combines 'way' with the Italian article 'la', and is pronounced 'Ueilà', the quintessential Milanese greeting.
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